
WHAT IF? HOW TO? WHY SO? WHO FOR?


I ask and answer these questions to help users bridge gaps, navigate complexity, and take action.
Current Work
A Journey from Design to Facilitation to Strategy to Improv.
I'm currently working with Experimental Station and Institute of Design to develop the Illinois Food System Roadmap, a unified future vision for the state, backed by the state government. The work spans human-centered design and strategy: facilitating cross-sector workshops and developing services and tools the Roadmap will offer to its food system leaders. Previously, I led discovery to launch of 2 digital toolkits, used by 100+ food purchasing institutions and land conservation organizations.
Alongside that, I lead program delivery and design for LINK Up Illinois, the statewide program that doubles the buying power of fresh produce for SNAP card holders, and promotes the state's public health vision of a healthy Illinois.
Outside food, I bring that same collaborative spirit to the arts. I perform improv with Carbon Copy and produce and direct independent projects through my production company, The BBB.
FEATURED WORK
PROJECTS THAT UNITE DESIGN, STRATEGY, AND CENTERS HUMANS AT ITS CORE.
UX DESIGN, BRANDING, CONTENT DEVELOPMENT, WEBSITE MANAGEMENT

Procurement Readiness Self-Assessment
A diagnostic tool for institutions taking on values-based procurement, co-designed with public officials to identify current strengths and barriers, to align on next steps.
UX DESIGN, RESEARCH, PROCUREMENT CONSULTING
COMING SOON
Cities & Counties Learning Network
The incubation of a national peer network of public officials advancing public food procurement reform, sustained by shared governance across 15 jurisdictions, from Boston to Honolulu.
Coming Soon...

STRATEGY, CO-DESIGN, STAKEHOLDER MANAGEMENT, INCUBATION
I make videos and write articles about improv, design, and everyday life.
Design meets Improv
In this mini-series, I explore the innate connections between improv and design through short-form videos, made for improvisers curious about design and designers curious about improv.

A Clickbait-y Experiment
In this article, I explore what my years doing improv comedy taught me about design thinking, and how a Sharpie cap that wouldn't click became a case study in noticing everyday irritations.

Available to start full-time from Jan 2027
Get in touch – raviprasadvishnu@gmail.com

